For some time we have wanted to trial a multi-format release, creating bundling opportunities and thinking about book purchasing from the reader's perspective. Because of its fresh, modern story, this felt like the right book to trial our ideas.
Indepedents stores are small businesses, run – mainly – for love of the products they sell. Clever publishers looking for a deft, creative and energetic partner could do much worse than cultivate their relationship with an indie.
The winners were announced at the Book Marketing Society’s meeting held at Penguin Random House’s Strand offices on 9th June for the Spring season, covering marketing campaigns run between January and April 2016.