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Masterclass series with James Spackman switches focus to backlist campaigns

Taking place 26 January 2017, the masterclass will provide an in-depth look at successful backlist campaigns, the key learnings from each as well as useful takeaways that can be applied to other campaigns.
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Where are the readers?* and do we still call them readers?

Profile's Niamh Murray on why authenticity matters more than anything if you want to reach readers in the age of big data.
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Key takeaways from the BMS November Member Meeting

Rounding up the November Member Meeting including our Facebook keynote, marketing case studies and backlist campaign insights.
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Summer season Campaign Award winners

Awards given to Penguin, Ebury and Hodder & Stoughton, with a double win for Faber & Faber.
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Nine things we learned at the BMS Marketing Masterclass

Key learnings from James Spackman after interviewing the marketers behind three very different campaigns at our October Masterclass.
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BMS announce new Award categories for 2016/17 campaign season

The Book Marketing Society has today announced new categories for its marketing campaign Awards programme, as the new 2016-17 Awards period gets underway.
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S&S Children’s wins BMS ‘Best Marketing Team’ of the year

Marketing campaigns from Pan Macmillan, HarperCollins and PRH Children’s were honoured at the Book Marketing Society's annual awards, while Simon & Schuster Children's was awarded Best Marketing Team in 2015/16.
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Shortlists revealed for the Marketing Campaigns of the Year

With the winners for the January-April 2016 season announced, the full shortlists for the 2015-16 BMS Marketing Campaigns of the Year Awards can now be revealed.
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Spring Season BMS Award winners

The winners were announced at the Book Marketing Society’s meeting held at Penguin Random House’s Strand offices on 9th June for the Spring season, covering marketing campaigns run between January and April 2016.
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BMS Awards: the Christmas season winners in full

With getting on for half of all consumer book purchases taking place in the period, many being bought as Christmas gifts, there were some major titles jostling for the Awards.
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