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Why email marketing really does sell books (and 21 other things to think about while we’re at it)

In a recent post on Twitter, marketing whiz and self-declared ‘book champion’ Sam Missingham shared a full suite of her own #bookmarketingtips for the great and the good to share widely. We brought...
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Winter Season Campaign Award winners

Awards given to Constable/Little, Brown Book Group, Trapeze/Orion, Viking/Penguin, Quercus Books and a double win for Hodder & Stoughton
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BMS & PPC to explore visual and immersive campaigns at LBF 2017

Join us at our annual joint event with the Publishers Publicity Circle where we will be asking what is the trick to creating emotive and memorable campaign moments that spark a narrative in the...
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Nine things we learned at the BMS Masterclass on backlist marketing

James Spackman outlines key learnings from the January BMS masterclass on marketing backlist titles, which examined three unique campaigns.
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Masterclass series with James Spackman continues with children’s and teens focus in April

Taking place 13 April 2017, the masterclass will provide an in-depth look at successful campaigns for children's and teen titles, the key learnings from each as well as useful takeaways that can be applied to other campaigns.
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Where are the readers?* and do we still call them readers?

Profile's Niamh Murray on why authenticity matters more than anything if you want to reach readers in the age of big data.
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Key takeaways from the BMS November Member Meeting

Rounding up the November Member Meeting including our Facebook keynote, marketing case studies and backlist campaign insights.
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Summer season Campaign Award winners

Awards given to Penguin, Ebury and Hodder & Stoughton, with a double win for Faber & Faber.
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Nine things we learned at the BMS Marketing Masterclass

Key learnings from James Spackman after interviewing the marketers behind three very different campaigns at our October Masterclass.
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BMS announce new Award categories for 2016/17 campaign season

The Book Marketing Society has today announced new categories for its marketing campaign Awards programme, as the new 2016-17 Awards period gets underway.
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